Domains

Many people who want to start an online business struggle with finding a suitable domain name to use.  While some industries still have a lot of popular keywords available to register, other industries have almost completely run dry.  Good quality technology related domain names are some of the hardest to find, as any business providing an online service will know.  For a company developing and distributing web design software, finding a keyword related domain name may be impossible.  While many companies still have success with their company name or a less popular top level domain, many others are prepared to pay premium for a short quality domain that has proven to be successful.

While the exact algorithms used by Google and the other major search engines still remain a mystery, a few things can certainly be implied by how different websites appear in the ranking system.  For any business with a website, it is often a good idea to have a prominent keyword in your actual domain name.  This is the most upfront way that you can let the search engines know about your subject matter, while also giving your customers a good chance of remembering your domain as well.  Keyword rich domain names are very rare in some fields however, and a company involved in web design software would be very lucky to find a COM, ORG, or NET domain that is also a word that anyone is actually going to search for.

The other alternative for a domain name is to use your company name, or a combination of your company name and a prominent keyword.  All of the really big corporations use their company name as their domain name, because they have already created brand awareness among their customers.  While a new web design software businesses may be less confident using a name that no-one is aware of, this will provide them with more flexibility in future years.  Any active website that has a decent amount of content is likely to be included in the search engines for specific keywords anyway, so perhaps the choice is not as hard as some people think.