a domain name for your site is one of the most important steps
towards creating the perfect internet presence. If you run an
on-line business, picking a name that will be marketable and achieve
success in search engine placement is paramount. Many factors
must be considered when choosing a good domain name. This article
summarizes all the different things to consider before making
that final registration step!
names can be really long or really short (1 - 67 characters).
In general, it is far better to choose a domain name that is short
in length. The shorter your domain name, the easier it will be
for people remember. Remembering a domain name is very important
from a marketability perspective. As visitors reach your site
and enjoy using it, they will likely tell people about it. And
those people may tell others, etc. As with any business, word
of mouth is the most powerful marketing tool to drive traffic
to your site (and it's free too!). If your site is long and difficult
to pronounce, people will not remember the name of the site and
unless they bookmark the link, they may never return.
a visitor reaches your site through a bookmark or a link from
another site, they have typed in your domain name. Most people
on the internet are terrible typists and misspell words constantly.
If your domain name is easy to misspell, you should think about
alternate domain names to purchase. For example, if your site
will be called "MikesTools.com", you should also consider
buying "MikeTools.com" and "MikeTool.com".
You should also secure the different top level domain names besides
the one you will use for marketing purposes ("MikesTools.net",
"MikesTools.org", etc.) You should also check to see
if there are existing sites based on the misspelled version of
the domain name you are considering. "MikesTools.com"
may be available, but "MikesTool.com" may be home to
a graphic pornography site. You would hate for a visitor to walk
away thinking you were hosting something they did not expect.
consider domain names that may not include the name of your company,
but rather what your company provides. For example, if the name
of your company is Mike's Tools, you may want to consider domain
names that target what you sell. For example: "buyhammers.com"
or "hammer-and-nail.com". Even though these example
alternative domain names do not include the name of your company,
it provides an avenue for visitors from your target markets. Remember
that you can own multiple domain names, all of which can point
to a single domain. For example, you could register "buyhammers.com",
"hammer-and-nail.com", and "mikestools.com"
and have "buyhammers.com" and "hammer-and-nail.com"
point to "mikestools.com".